Commercial Track · MASP

Managed AI Solutions Partner

Operate customer AI environments end to end and build recurring managed-services revenue on a governed, on-premise platform. The deepest partnership in the ecosystem — and the stickiest customer relationship in enterprise AI.

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Why the MASP Track

Turn AI Operations into Recurring Revenue

The MASP track is built for partners who deliver and operate — earning long-term, recurring revenue by running enterprise AI environments for their customers.

Recurring managed-services revenue

Operate customer AI environments over the long term and earn predictable, recurring revenue — the highest-value, stickiest relationship in the ecosystem.

Own the full customer lifecycle

From onboarding and deployment to customer success and support, the MASP is the trusted operator — deepening the relationship and expanding capacity over time.

Scale across customers with capacity

Serve multiple customers from a shared, pre-planned capacity model designed for predictable operations and simple, scalable expansion.

Highest partner tier of value

MASPs make the deepest investment and, in return, access the richest enablement, performance rewards, and strategic collaboration with VDF AI.

How It Works

You Operate. VDF AI Engineers.

As a MASP, you own the customer lifecycle end to end. VDF AI provides the product, updates, and Level-3 engineering — so you can focus on delivering outcomes.

Across the customer lifecycle Partner VDF AI
Sales & customer acquisition Leads Supports
Onboarding & solution deployment Leads Supports
Professional services Leads —
Managed AI services & platform operations Leads —
Customer success Leads Supports
Front-line & technical support Leads Supports
Product, roadmap & updates — Leads
Level-3 engineering escalation — Leads

Illustrative summary. Detailed responsibilities are defined during onboarding and in the applicable partner agreement.

Who It's For

Is the MASP Track Right for You?

The MASP track fits partners ready to invest in delivery and operations in exchange for the richest, most durable revenue in the program.

  • Managed service providers building an AI services practice
  • System integrators delivering and operating enterprise AI
  • Professional-services-led firms with deep implementation capability
  • Partners seeking recurring ARR from long-term customer operations

Prefer to lead with resale?

If your business focuses on software resale and customer acquisition — with services optional — the VAR track is a faster, lighter entry point.

Explore the VAR track

FAQ

MASP Track Questions

What is the MASP Commercial Track?
The Managed AI Solutions Partner track is for partners who deliver managed AI services and operate customer AI environments end to end. MASPs own the customer lifecycle — deployment, customer success, and support — and build recurring, long-term revenue.
How is MASP different from the VAR track?
VAR partners focus on software resale and customer acquisition, with services optional. MASP partners make a deeper operational investment: professional services, managed services, platform operations, and front-line support are core to the model, in exchange for recurring managed-services revenue.
What does VDF AI remain responsible for?
VDF AI owns product engineering, roadmap, updates, security, and Level-3 engineering escalation across every track — so your team can focus on operating customer environments and delivering outcomes.
What support and enablement do MASPs receive?
MASPs access the deepest enablement in the program, including technical and operational certification, solution architecture support, performance-based marketing support, and strategic collaboration — with detailed requirements defined during onboarding.

Build a recurring AI services business

Apply to the MASP track and our Revenue & Growth Office will help you design an operating model, enablement plan, and path to recurring revenue.

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