Commercial Track · MASP

Managed AI Solutions Partner

Hold pooled seats and API allowance, allocate them across your customers, and operate their AI environments end to end on a governed, on-premise platform. The deepest partnership in the ecosystem — and the stickiest customer relationship in enterprise AI.

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Why the MASP Track

Turn AI Operations into Recurring Revenue

The MASP track is built for partners who deliver and operate — earning long-term, recurring revenue by running enterprise AI environments for their customers.

Recurring managed-services revenue

Operate customer AI environments over the long term and earn predictable, recurring revenue — the highest-value, stickiest relationship in the ecosystem.

Own the full customer lifecycle

From onboarding and deployment to customer success and support, the MASP is the trusted operator — deepening the relationship and expanding seats and API volume over time.

One pooled licence, many customers

A MASP holds pooled seats and API allowance and allocates them to each end customer it serves — so a new client is an allocation decision, not a new procurement cycle.

The deepest partnership on offer

MASPs make the largest operational investment and, in return, access the richest enablement, performance-based marketing support, and strategic collaboration with VDF AI.

What You Operate

One Licence Pool, Every Customer

A MASP does not resell a bundle per deal. It holds seats and API allowance and puts them to work across a portfolio of customer environments.

Pooled seats and API allowance

Rather than a bundle per customer, a MASP licenses one pool — named-user seats, each carrying the complete platform with unlimited agents and workflows, plus API Expansion Packs for system-driven work — and draws every customer environment against it.

Allocation per end customer

Seats and API allowance are assigned from the pool to each eligible end customer under the Customer Allocation rules, so you can size, rebalance, and forecast across your whole book from one place.

Usage statements everyone can read

Monthly usage statements report seats assigned, API calls consumed, connected integrated systems, and peak throughput — surfaced to you and to the end customer, and exported quarterly where an environment is air-gapped.

Expansion where the demand is

When more people need access, add seats in blocks of 10; when system-driven volume grows, add API Expansion Packs. Existing users are never disabled because seats are fully assigned, and API overruns are handled under the continuity terms, with service continuing.

What the track requires of you

Where a VAR treats these as optional, a MASP owns them:

Professional services and solution deployment
Managed AI services and AI platform operations
Customer onboarding and solution design
Customer success management
L1 and L2 support
Presales certification and technical enablement

Pool sizes, seat capacities, API pack volumes, allocation limits, list pricing, and partner economics are defined in the MASP Program Guide and shared with approved partners under NDA.

How It Works

You Operate. VDF AI Engineers.

As a MASP, you own the customer lifecycle end to end. VDF AI provides the product, updates, and Level-3 engineering — so you can focus on delivering outcomes.

Across the customer lifecycle Partner VDF AI

Sales & business development Leads Supports

Seat Bundle sales Supports Leads

Onboarding, solution design & deployment Leads Supports

Professional services Leads Optional

Managed AI services & platform operations Leads —

Customer success Leads Supports

Technical account management Leads Supports

L1 & L2 support Leads —

Seat & API allocation management Leads Supports

Usage measurement & statements — Leads

Product, roadmap, updates & security — Leads

Level-3 engineering escalation — Leads

Illustrative summary. Detailed responsibilities are defined during onboarding and in the applicable partner agreement.

Operating Model

Support, Fair Use and Air-Gapped Sites

Three rules shape day-to-day delivery once customer environments are live.

Support levels

You own L1 and L2 for your customers. L3 — product engineering, platform support, and escalation management — is always VDF AI.

Fair use

Fair use governs VDF AI support and professional-services resources. On the licence, a seat belongs to one named individual and may not be shared, and scripted or programmatic access requires API access. Sustained activity well beyond standard operational assumptions may need dedicated services.

Air-gapped environments

Disconnected deployments are planned separately as an add-on, available from the Foundation bundle upward; they include a professional-services engagement and report usage through quarterly offline usage statements.

Who It's For

Is the MASP Track Right for You?

The MASP track fits partners ready to invest in delivery and operations in exchange for the richest, most durable revenue in the program.

Managed service providers building an AI services practice
System integrators delivering and operating enterprise AI
Professional-services-led firms with deep implementation capability
Partners seeking recurring ARR from long-term customer operations

Prefer to lead with resale?

If your business focuses on software resale and customer acquisition — with services optional — the VAR track is a faster, lighter entry point.

Explore the VAR track

FAQ

MASP Track Questions

What is the MASP Commercial Track?

The Managed AI Solutions Partner track is for partners who deliver managed AI services and operate customer AI environments end to end. MASPs own the customer lifecycle — deployment, customer success, and support — and build recurring, long-term revenue.

How is MASP different from the VAR track?

A VAR licenses a Seat Bundle for one end customer at a time and shares the lifecycle with VDF AI, with services optional. A MASP holds pooled seats and API allowance, allocates them across multiple customers, and owns the lifecycle end to end — professional services, managed services, platform operations, customer success, and L1 and L2 support are all mandatory in exchange for recurring managed-services revenue.

How does pooled licensing work?

You license one pool of named-user seats, each with the complete platform, plus API Expansion Packs for system-driven work, and allocate seats and API allowance from it to each eligible end customer under the Customer Allocation rules. Adding a customer becomes an allocation decision inside a pool you already hold rather than a fresh procurement cycle.

What happens when the pool runs low?

Add seats in blocks of 10 when more people need access, add API Expansion Packs when system-driven volume grows, or move to a larger Seat Bundle. Usage above the API allowance does not interrupt a customer’s operations: a permitted surplus is not chargeable, and beyond it API Expansion Packs are applied automatically and invoiced as incurred while service continues. Existing users are never disabled because seats are fully assigned.

What does VDF AI remain responsible for?

VDF AI owns product engineering, roadmap, updates, security patches, usage measurement and monthly usage statements, and Level-3 engineering escalation across every track — so your team can focus on operating customer environments and delivering outcomes.

What is mandatory under the MASP track?

Professional services, managed AI services, AI platform operations, customer onboarding and solution deployment, customer success management, and L1 and L2 support. Presales certification and technical enablement are also mandatory, where they are recommended rather than required for a VAR.

Can a MASP operate air-gapped customer environments?

Yes, but they are not treated as standard deployments. Air-gapped environments carry their own commercial terms, may require dedicated professional services and a separate statement of work, and report consumption through periodically exported usage statements.

Build a recurring AI services business

Apply to the MASP track and our Revenue & Growth Office will help you design an operating model, enablement plan, and path to recurring revenue.

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