Commercial Track · VAR

Value Added Reseller

Sell Seat Bundles for governed, on-premise enterprise AI, own the commercial relationship, and build a compounding licence business in your market — with the enablement and co-selling support to win regulated-industry deals.

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Why the VAR Track

Sell Enterprise AI. Keep the Relationship.

The VAR track is the fastest route into the VDF AI ecosystem — built for partners who lead with software resale and customer acquisition.

Own the commercial relationship

You sell, you contract, you invoice. VDF AI provides the product and stands behind you with engineering and enablement — never in front of your customer.

Licence revenue that compounds

A Seat Bundle renews every year and grows in between: added seats in blocks of 10, API Expansion Packs as the customer connects more systems, and the next bundle up turn one win into a widening revenue base.

A moderate-investment entry point

The VAR track is designed to get you selling quickly, with the enablement, playbooks, and co-selling support to win enterprise deals without heavy up-front build-out.

Add services revenue locally

Implementation, integration, training, and front-line support are all optional in this track — take them on where they strengthen the account, leave them where they do not.

What You Sell

Seats, Not Editions

Every VDF AI seat includes the whole platform. What a VAR licenses for each customer is a Seat Bundle for the people who use it, plus API Expansion Packs for any system-driven work.

One Seat Bundle per end customer

Each account is sized in a sizing workshop against its own bundle — Essential, Foundation, Growth, Scale, or Enterprise — covering a defined number of named users, with an entitlement for the systems it connects and the environments it runs.

The complete platform in every seat

No editions to compare. Every seat carries all product modules and unlimited agents and workflows. API access — API keys, service accounts, schedulers and inbound integrations — is added through API Expansion Packs; the Enterprise bundle includes unlimited seats and unlimited API calls.

Expansion when the account grows

When more people need access, you add seats in blocks of 10 or move the customer to the next bundle; when their systems call the platform programmatically, you add API Expansion Packs — without renegotiating the relationship.

A discount-based commercial model

You buy Seat Bundles and API Expansion Packs at an approved partner discount and set your own customer price. Discount structure and commercial commitments are confirmed in your Program Guide.

Seat capacities, API pack volumes, throughput ceilings, list pricing, and partner discount terms are defined in the VAR Program Guide and shared with approved partners under NDA.

How It Works

Clear Roles, Shared Success

You lead the customer relationship. VDF AI builds and stands behind the product. Every responsibility is defined so nothing falls through the cracks.

Across the customer lifecycle Partner VDF AI

Sales & business development Leads Supports

Solution positioning & presales Leads Supports

Commercial proposals & contracting Leads Supports

Seat Bundle sales Supports Leads

Seat & API sizing and forecasting Leads Supports

Onboarding, solution design & deployment Optional Supports

Professional services Optional Optional

Managed AI services — —

Customer success Shared Shared

L1 & L2 support Optional —

Seat assignment management Optional Supports

Usage measurement & statements — Leads

Product, roadmap, updates & security — Leads

Level-3 engineering escalation — Leads

Illustrative summary. Detailed responsibilities are defined during onboarding and in the applicable partner agreement.

Who It's For

Is the VAR Track Right for You?

The VAR track fits partners who want to lead with resale and customer acquisition, with the option to add services locally.

Value added resellers and solution providers moving into enterprise AI
Software resellers with established regulated-industry relationships
Consultancies adding a governed AI product to their portfolio
Channel businesses that want licence revenue without operating customer environments

Delivering managed AI services instead?

If your business operates customer AI environments and earns recurring managed-service revenue, the MASP track is designed for you.

Explore the MASP track

FAQ

VAR Track Questions

What is the VAR Commercial Track?

The Value Added Reseller track is for partners whose core business is Seat Bundle resale and customer acquisition. You sell VDF AI to enterprises, own the commercial relationship, share the customer lifecycle with VDF AI, and can add local implementation and support services on top.

What exactly do I resell?

Seat Bundles, plus API Expansion Packs where a customer needs programmatic access. Each Seat Bundle licenses a defined number of named users for an end customer over the subscription term, with an entitlement for integrated systems and environments, and every seat includes the complete VDF AI Platform with unlimited agents and workflows. API Expansion Packs add fixed annual volumes of API calls; the Enterprise bundle includes unlimited seats and unlimited API calls.

Is VDF AI licensed per user?

On-premises, VDF AI is licensed by seat in fixed annual Seat Bundles, and every seat includes the full platform with unlimited agents and workflows — so new agents, workflows and integrations within entitlement never trigger a licence conversation. Seats can be reassigned when a holder leaves or changes role, the effective price per seat falls as bundles get larger, and the Enterprise bundle includes unlimited seats.

How does an account grow after the first sale?

Three ways. Add seats in blocks of 10 during the term; add API Expansion Packs as the customer’s systems call the platform programmatically; and when the account outgrows its bundle, move it to the next Seat Bundle. API Expansion Pack spend is credited in full against an upgrade to the Enterprise bundle in the same term, and existing users are never disabled because seats are fully assigned.

Do I have to deliver implementation and support?

No. Under the VAR track, professional services, implementation, and L1 and L2 support are optional — you can deliver them locally to grow services revenue, or keep your focus on resale. VDF AI always provides product engineering, usage measurement and statements, and Level-3 escalation.

What certification is required?

Sales certification is required for the VAR track and presales certification is recommended. Technical enablement is available to every partner, and requirements are confirmed during onboarding.

Can I move into other tracks later?

Yes. Approved partners can add the MASP track for managed services as their capabilities grow, all within the same Global Partner Program. Each track requires its own qualification and commercial approval, and benefits do not transfer between them.

Start selling enterprise AI with VDF AI

Apply to the VAR track and our Revenue & Growth Office will map your path to market — enablement, deal registration, and co-selling included.

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