Commercial Track · VAR

Value Added Reseller

Sell Capacity Bundles for governed, on-premise enterprise AI, own the commercial relationship, and build a compounding capacity business in your market — with the enablement and co-selling support to win regulated-industry deals.

Apply to the VAR Track Compare with MASP

Why the VAR Track

Sell Enterprise AI. Keep the Relationship.

The VAR track is the fastest route into the VDF AI ecosystem — built for partners who lead with software resale and customer acquisition.

Own the commercial relationship

You sell, you contract, you invoice. VDF AI provides the product and stands behind you with engineering and enablement — never in front of your customer.

Capacity revenue that compounds

A Capacity Bundle renews every year and grows in between: as an account consumes more, Expansion Bundles and the next bundle up turn one win into a widening revenue base.

A moderate-investment entry point

The VAR track is designed to get you selling quickly, with the enablement, playbooks, and co-selling support to win enterprise deals without heavy up-front build-out.

Add services revenue locally

Implementation, integration, training, and front-line support are all optional in this track — take them on where they strengthen the account, leave them where they do not.

What You Sell

Capacity, Not Seats or Editions

Every VDF AI subscription includes the whole platform. What a VAR licenses for each customer is capacity — the volume of work that platform performs over the term.

01

One Capacity Bundle per end customer

Each account is sized against its own bundle — Essential, Foundation, Growth, Scale, or Enterprise — with an allowance on each of the two capacity meters and an entitlement for the systems it connects.

02

The complete platform, unlimited users

No editions to compare and no seats to count. Every bundle carries all product modules, unlimited named users, unlimited API keys and service accounts, and unlimited agents and workflows.

03

Expansion when the account grows

When consumption runs ahead on either meter, you sell an Expansion Bundle against that meter or move the customer to the next bundle — without renegotiating the relationship.

04

A discount-based commercial model

You buy Capacity Bundles at an approved partner discount and set your own customer price. Discount structure and commercial commitments are confirmed in your Program Guide.

Bundle allowances, throughput ceilings, list pricing, and partner discount terms are defined in the VAR Program Guide and shared with approved partners under NDA.

How It Works

Clear Roles, Shared Success

You lead the customer relationship. VDF AI builds and stands behind the product. Every responsibility is defined so nothing falls through the cracks.

Across the customer lifecycle Partner VDF AI
Sales & business development Leads Supports
Solution positioning & presales Leads Supports
Commercial proposals & contracting Leads Supports
Capacity Bundle sales Supports Leads
Capacity planning & forecasting Leads Supports
Onboarding, solution design & deployment Optional Supports
Professional services Optional Optional
Managed AI services — —
Customer success Shared Shared
L1 & L2 support Optional —
Capacity allocation management Optional Supports
Capacity metering & usage reporting — Leads
Product, roadmap, updates & security — Leads
Level-3 engineering escalation — Leads

Illustrative summary. Detailed responsibilities are defined during onboarding and in the applicable partner agreement.

Who It's For

Is the VAR Track Right for You?

The VAR track fits partners who want to lead with resale and customer acquisition, with the option to add services locally.

  • Value added resellers and solution providers moving into enterprise AI
  • Software resellers with established regulated-industry relationships
  • Consultancies adding a governed AI product to their portfolio
  • Channel businesses that want capacity revenue without operating customer environments

Delivering managed AI services instead?

If your business operates customer AI environments and earns recurring managed-service revenue, the MASP track is designed for you.

Explore the MASP track

FAQ

VAR Track Questions

What is the VAR Commercial Track?
The Value Added Reseller track is for partners whose core business is Capacity Bundle resale and customer acquisition. You sell VDF AI to enterprises, own the commercial relationship, share the customer lifecycle with VDF AI, and can add local implementation and support services on top.
What exactly do I resell?
Capacity Bundles. Each one licenses a volume of platform work for an end customer over the subscription term, measured on two independent meters — Tokens and Platform Transactions — with an entitlement for connected integrated systems. The complete VDF AI Platform is included in every bundle.
Is VDF AI licensed per user?
No. Capacity is never measured by the number of people authorized to use the platform. Every bundle includes unlimited named users, unlimited API keys and service accounts, and unlimited agents and workflows — so growing adoption inside an account never triggers a seat conversation.
How does an account grow after the first sale?
Two ways. When consumption runs ahead on either meter, you sell an Expansion Bundle against that meter; when the account has outgrown its size altogether, you move it to the next Capacity Bundle at renewal. Exceeding an allowance never suspends the customer’s platform.
Do I have to deliver implementation and support?
No. Under the VAR track, professional services, implementation, and L1 and L2 support are optional — you can deliver them locally to grow services revenue, or keep your focus on resale. VDF AI always provides product engineering, capacity metering, and Level-3 escalation.
What certification is required?
Sales certification is required for the VAR track and presales certification is recommended. Technical enablement is available to every partner, and requirements are confirmed during onboarding.
Can I move into other tracks later?
Yes. Approved partners can add the MASP track for managed services as their capabilities grow, all within the same Global Partner Program. Each track requires its own qualification and commercial approval, and benefits do not transfer between them.

Start selling enterprise AI with VDF AI

Apply to the VAR track and our Revenue & Growth Office will map your path to market — enablement, deal registration, and co-selling included.

Apply to the VAR Track Back to Partner Program