Commercial Track · VAR

Value Added Reseller

Resell governed, on-premise enterprise AI, own the commercial relationship, and build a compounding license business in your market — with the enablement and co-selling support to win regulated-industry deals.

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Why the VAR Track

Sell Enterprise AI. Keep the Relationship.

The VAR track is the fastest route into the VDF AI ecosystem — built for partners who lead with software resale and customer acquisition.

Own the commercial relationship

You sell, you contract, you invoice. VDF AI provides the product and stands behind you with engineering and enablement — never in front of your customer.

License revenue that compounds

Enterprise licenses renew and expand as customers scale their AI adoption — turning each win into a durable, growing margin base.

A moderate-investment entry point

The VAR track is designed to get you selling quickly, with the enablement, playbooks, and co-selling support to win enterprise deals without heavy up-front build-out.

Add services revenue locally

Layer optional implementation, integration, and training services on top of license sales — building a services practice alongside your resale business.

How It Works

Clear Roles, Shared Success

You lead the customer relationship. VDF AI builds and stands behind the product. Every responsibility is defined so nothing falls through the cracks.

Across the customer lifecycle Partner VDF AI
Sales & customer acquisition Leads Supports
Commercial proposals & contracting Leads Supports
Solution positioning & presales Leads Supports
Implementation & integration Optional Supports
Customer success Shared Shared
Front-line & technical support Optional Supports
Product, roadmap & updates — Leads
Level-3 engineering escalation — Leads

Illustrative summary. Detailed responsibilities are defined during onboarding and in the applicable partner agreement.

Who It's For

Is the VAR Track Right for You?

The VAR track fits partners who want to lead with resale and customer acquisition, with the option to add services locally.

  • Value-added resellers and solution providers moving into enterprise AI
  • Software resellers with established regulated-industry relationships
  • Consultancies adding a governed AI product to their portfolio
  • Channel businesses that want license revenue without operating customer environments

Delivering managed AI services instead?

If your business operates customer AI environments and earns recurring managed-service revenue, the MASP track is designed for you.

Explore the MASP track

FAQ

VAR Track Questions

What is the VAR Commercial Track?
The Value Added Reseller track is for partners whose core business is software resale and customer acquisition. You sell VDF AI licenses to enterprises, own the commercial relationship, and can add local implementation and support services on top.
Do I have to deliver implementation and support?
No. Under the VAR track, professional services, implementation, and front-line support are optional — you can deliver them locally to grow services revenue, or keep your focus on resale. VDF AI always provides product engineering and Level-3 escalation.
How much investment does the VAR track require?
The VAR track is a moderate-investment model designed to get you selling quickly, backed by sales and technical enablement, playbooks, demo environments, and co-selling support.
Can I move into other tracks later?
Yes. Approved partners can add other Commercial Tracks — such as MASP for managed services — as their capabilities grow, all within the same Global Partner Program.

Start selling enterprise AI with VDF AI

Apply to the VAR track and our Revenue & Growth Office will map your path to market — enablement, deal registration, and co-selling included.

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