VDF AI Partner Program — Global Ecosystem for Enterprise AI

A market only sovereign AI can serve

Finance, government, healthcare, defense, and critical infrastructure cannot send data to the cloud. VDF AI is purpose-built for on-premise, governed AI — a segment cloud-only platforms simply cannot address.

Recurring, compounding revenue

Enterprise adoption of AI is long-term by nature. Licenses renew and expand, and managed-service relationships deepen — creating a predictable revenue base that grows year over year.

You own the customer

Sell, implement, and support in your market. VDF AI builds and evolves the product and stands behind you with engineering, enablement, and roadmap — never in front of your customer.

Choose how you engage

One program, four commercial tracks. Lead with resale or lead with managed operations — and add a second track as your business grows, without ever switching programs.

Fair, transparent governance

Commercial policies are applied consistently across the global ecosystem. Deal registration, clear responsibilities, and predictable governance protect your investments and relationships.

Enablement built for AI

Sales playbooks, technical training, demo environments, solution architecture support, AI governance expertise, and a growing certification program keep your team ahead of the market.

Global Partner Framework Strategic governance for the whole ecosystem

VDF AI Platform & Seat Bundles One complete platform in every seat

Commercial Track Architecture Four routes to market under one program

Active VAR Value Added Reseller

Active MASP Managed AI Solutions Partner

Planned OEM Original Equipment Manufacturer

Planned Referral Referral Partner

Program guides, enablement & commercial governance Requirements, benefits and operating standards per track

Customer projects, delivery & customer success Where the partnership meets the end customer

01

One Framework, Consistent Governance

Every track shares the same principles, enablement, and fair commercial governance — so partners always know where they stand.

02

Resell It, or Operate It

The two live tracks reflect two real operating models: sell Seat Bundles into accounts you win, or hold pooled licensing and run customer environments as a service.

03

Combine Tracks as You Grow

Approved partners can operate both tracks at once. Each opportunity is assigned to one track before engagement, so responsibilities never blur.

04

Clear, Shared Responsibilities

VDF AI builds and supports the product and provides Level-3 engineering. Partners own the local relationship. Boundaries are defined for every track.

The whole platform, in every seat

There are no feature editions or restricted versions. Every seat includes the complete VDF AI Platform — all product modules, unlimited agents and workflows — in every bundle and every track. Agents, workflows and integrations within entitlement never raise the licence fee.

Seats and API calls, licensed separately

Seats cover people-driven, interactive work by named users, and interactive use is never metered. API calls cover system-driven work: each inbound API call, scheduled job execution or triggered workflow counts once, however many internal steps it sets off. API access is added through API Expansion Packs, and model tokens are not metered by the licence.

Bundles that grow with the account

Seats are packaged into five Seat Bundles — Essential, Foundation, Growth, Scale and Enterprise — each with an entitlement for integrated systems and environments. Seats are added in blocks of 10, API Expansion Packs can be added any time in the term, and the Enterprise bundle includes unlimited seats and unlimited API calls.

VAR

One Seat Bundle is licensed per end customer. Each account is sized, sold, and expanded on its own, with API Expansion Packs added where the customer’s systems call the platform programmatically.

MASP

Seats and API allowance are pooled and allocated across multiple end customers, so the partner manages one licence for the whole book.

Reaching an allowance does not interrupt your customer's operations. Existing users are never disabled because seats are fully assigned; a permitted surplus above the API allowance is not chargeable, and beyond it API Expansion Packs are applied automatically and invoiced as incurred while service continues. Monthly usage statements report seats assigned, API calls consumed, connected integrated systems and peak throughput, so partner, customer, and VDF AI all read the same numbers.

Seat capacities, API pack volumes, throughput ceilings, list pricing, and partner economics are defined in the VDF AI Seat Licensing Model and the applicable Commercial Track Program Guide, shared with approved partners under NDA.

Active track

VAR

Value Added Reseller

Seat Bundle resale & customer acquisition

Sell VDF AI Seat Bundles and API Expansion Packs to regulated enterprises, own the commercial relationship, and grow each account through renewals, added seats and bundle upgrades.

Best forValue added resellers and solution providers expanding into enterprise AI.

Explore the VAR track Active track

MASP

Managed AI Solutions Partner

Managed AI services, platform operations & customer success

Hold pooled seats and API allowance, allocate them across your customers, and operate their AI environments end to end for recurring managed-services revenue.

Best forManaged AI service providers, MSPs, and system integrators.

Explore the MASP track Planned — later phase

OEM

Embedded technology & integrated solutions

A future track for software vendors embedding VDF AI’s governed, on-premise capabilities inside their own products. To be defined in a later phase of the program.

Best forSoftware vendors and product companies.

Register interest Planned — later phase

Referral

Referral Partner

Qualified opportunity generation

A future track for advisors who introduce qualified opportunities without a delivery or licensing commitment. To be defined in a later phase of the program.

Best forAdvisors, consultancies, and trusted influencers.

Register interest

Planned tracks are indicative only. They confer no rights, benefits, or eligibility until VDF AI publishes the applicable Commercial Track Program Guide and Commercial Schedule.

Not sure which track is right?

Tell us about your business and target customers. Our team will help you select the best-fit track — and map a path to add the second one as you grow.

Get a recommendation

If your organization primarily focuses on…

Seat Bundle sales and customer acquisition VAR
Building a reseller business VAR
Delivering managed AI services MASP
Operating customer AI environments MASP
Professional-services-led engagements MASP
Long-term customer operations MASP
Recurring managed service revenue MASP

Category	VAR	MASP
Business model	Seat Bundle resale	Managed AI service delivery
Primary activity	Customer acquisition and licensing	Long-term managed AI services
Typical partner profile	Value added reseller	Managed AI solutions provider
Licensing model	One Seat Bundle per end customer	Pooled seats and API allowance, allocated across customers
Revenue model	Licence and subscription sales	Recurring managed services
Commercial investment	Moderate	High
Customer ownership	Commercial relationship	Commercial and operational relationship
Customer lifecycle ownership	Shared with VDF AI	Partner-led
Professional services	Optional	Mandatory
Managed services	Optional	Mandatory
AI platform operations	Not required	Mandatory
Customer success management	Shared	Partner-led
L1 and L2 support	Optional	Mandatory
L3 engineering support	VDF AI	VDF AI
Technical enablement	Recommended	Mandatory
Sales certification	Required	Required
Presales certification	Recommended	Mandatory
Partner portal and demo environment	Yes	Yes
Marketing development support	Standard programs	Performance-based
Typical engagement	Individual customer opportunities	Long-term customer operations

A summary reference. Detailed commercial requirements, operational responsibilities, and benefits are governed by the applicable Program Guide and Partner Agreement.

Explore the VAR track Explore the MASP track

01

Apply & Qualify

Stages 1–5

Application, commercial and strategic evaluation, technical and operational assessment, partner approval, then agreement and NDA execution.

02

Enable & Certify

Stage 6

Training and enablement across sales, presales and delivery, followed by the certifications your approved track requires.

03

Go to Market

Stages 7–8

Go-to-market activation, then opportunity development and customer acquisition — with playbooks, deal registration and co-selling support.

04

Deliver, Review & Grow

Stages 9–11

Implementation and customer success, performance and quarterly business reviews, then renewal, expansion and partner growth.

Commercial capability

Demonstrated market presence and geographic coverage
Existing customer relationships in regulated sectors
A sales organization and customer acquisition capability
Commercial investment capability and business development strategy
Financial stability and executive sponsorship
Strategic alignment with VDF AI

Technical capability

Certified sales and presales engineers
Certified solution architects and delivery engineers
Product certifications maintained across the team
AI governance knowledge and security competency
Managed and professional services capability
Operational maturity and readiness to deploy

Qualification is not a one-time event. Approved partners maintain their certifications, track requirements, and Good Standing throughout the partnership — and specific requirements vary by Commercial Track and partner tier.

Finance & Banking

On-premise AI for confidential data, regulatory compliance, and governed operations.

Government & Defense

Air-gapped, sovereign deployments with full auditability and classification controls.

Healthcare & Life Sciences

Regulated patient data and clinical workflows that must stay private and compliant.

Insurance

Claims processing, underwriting intelligence, and policyholder data governance.

Telecommunications

Network intelligence, customer service automation, and data-sovereign operations.

Critical Infrastructure & Energy

Industrial AI with strict uptime requirements and operational technology integration.

01

Customer Success First

Every commercial model and engagement is measured, ultimately, by successful customer outcomes.

02

Commercial Simplicity

Commercial structures stay easy to understand, easy to quote, and efficient to operate at scale.

03

Operational Accountability

Responsibilities between VDF AI and each partner are clearly defined across the entire customer lifecycle.

04

Partner Profitability

Our commercial models are designed so qualified partners can build sustainable, profitable businesses around VDF AI.

05

Platform-Led Architecture

One complete platform and one bundle structure serve every deployment model and every track.

06

Scalability

One framework scales across new markets, partner types, products, and commercial models — without redesign.

07

Transparent Governance

Commercial flexibility always operates inside defined approval, policy, and compliance processes.

08

Mutual Growth

We build long-term collaboration, not transactional software sales. This program is built for the long run.

IIncluded as a standard benefit
TTier-dependent
PPerformance-based
OOptional where applicable
—Not normally available

Partner benefit	VAR	MASP
Partner portal access	I	I
Sales enablement and training	I	I
Technical enablement and training	I	I
Demo environment	I	I
Product certification	T	T
Presales certification	O	I
Marketing development support	T	T
Performance-based marketing support	—	P
Joint marketing and co-selling	T	T
Solution architecture support	T	T
Technical Account Manager	T	T
Executive sponsorship and business reviews	T	T
Product roadmap sessions and early access	T	T
AI Innovation Council participation	T	T
Dedicated partner success management	T	T

Availability of any benefit is subject to the applicable Program Guide, partner tier, and Good Standing. Detailed eligibility is confirmed during onboarding.

Partner teams can also take the VDF AI Academy’s instructor-led courses free of charge, each leading to its own VDF AI certificate.

Where the program goes next

Activation of the planned OEM and Referral Partner tracks
Additional Commercial Tracks as the ecosystem grows
Expanded Seat Bundle and API Expansion Pack offerings
Emerging deployment models and new AI service offerings

01

A three-level support model

L1 handles customer-facing operational support and L2 technical troubleshooting — owned by the partner or by VDF AI depending on the track. L3 is always VDF AI: product engineering, platform support and escalation management.

02

Fair use is defined, not open-ended

The Fair Use Principle applies to VDF AI support, professional services and operational resources. On the licence itself, a seat belongs to one named individual and may not be shared, and scripted or programmatic access requires API access; beyond that, entitlements are governed solely by the bundle and its API Expansion Packs.

03

Air-gapped deployments are planned separately

Fully disconnected environments are not standard deployments. Air-gapped deployment is an add-on available from the Foundation bundle upward; it includes a professional-services engagement and reports usage through quarterly offline usage statements.

What is the VDF AI Global Partner Program?

It is a single, unified partner program built on a Commercial Track architecture. Rather than running a separate program for every business model, VDF AI applies one governance framework, one platform, and one Seat Bundle structure across every track — and partners choose the track that matches how they go to market.

Which Commercial Tracks are available today?

Two are in operation: Value Added Reseller (VAR), for Seat Bundle resale and customer acquisition, and Managed AI Solutions Partner (MASP), for managed AI services, platform operations, and recurring customer success. Two further tracks — OEM and Referral Partner — are planned for a later phase of the program.

What does “planned” mean for the OEM and Referral tracks?

Planned tracks are indicative only. They confer no rights, benefits, or eligibility until VDF AI publishes the applicable Commercial Track Program Guide and Commercial Schedule. You are welcome to register interest now so we can contact you when the track opens.

How is the VDF AI Platform licensed?

By seat, not by functionality. Each subscription is a Seat Bundle covering a defined number of named users, and every seat includes the complete platform with unlimited agents and workflows — there are no feature editions. Seats (people-driven, interactive work) and API calls (system-driven work) are licensed independently: API access is added through API Expansion Packs, and the Enterprise bundle includes unlimited seats and unlimited API calls. Model tokens are not metered by the VDF AI licence.

What is a Seat Bundle?

A fixed annual subscription covering a defined number of named users, with the complete platform in every seat plus an entitlement for integrated systems and environments. Seats are packaged into five standard bundles — Essential, Foundation, Growth, Scale, and Enterprise — and the same structure applies across every track and every deployment model. Seats can be added mid-term in blocks of 10, and API Expansion Packs add programmatic API volume at any time in the term.

How do VAR and MASP differ commercially?

A VAR licenses a Seat Bundle for a single end customer and shares the customer lifecycle with VDF AI, with services optional. A MASP holds pooled seats and API allowance and allocates them across multiple end customers, owning the lifecycle end to end — professional services, managed services, platform operations, customer success, and front-line support are all mandatory in that track.

Can a partner participate in more than one track?

Yes, subject to VDF AI approval. Each track stays commercially and operationally independent, so pricing, benefits, certifications, and responsibilities do not transfer between them. Every customer opportunity is evaluated on its own and assigned to one approved track before commercial engagement begins.

How are partners qualified?

Through a holistic assessment rather than a single metric — commercial capability and market coverage, technical and delivery capability, services maturity, financial stability, compliance standards, and strategic alignment. Qualification is not one-off: partners maintain certification, track requirements, and Good Standing throughout the relationship.

What does VDF AI provide, and what do partners own?

VDF AI owns the product — engineering, roadmap, releases, security patches, usage measurement and monthly usage statements, and Level-3 engineering support — across every track. Partners own the local relationship: sales, commercial engagement, and, depending on the track, deployment, managed services, customer success, and front-line support.

Are air-gapped deployments supported?

Yes, but they are not treated as standard deployments. Air-gapped deployment is an add-on available from the Foundation bundle upward: it is planned separately, includes a professional-services engagement, and reports usage through quarterly offline usage statements rather than a live connection.

How do I apply?

Submit your details through the application form on this page and tell us which track interests you. Our Revenue & Growth Office will review your application and reach out to discuss fit and next steps.

Become a Partner

Ready to Build with VDF AI?

Join a partner ecosystem designed for long-term growth, transparent governance, and shared success. Tell us about your business and we'll explore the right track together.

No upfront fees or minimum commitments to apply

Dedicated onboarding from the Revenue & Growth Office

Response within 3 business days

One Partner Ecosystem.Multiple Ways to Win.

Why Partner with VDF AI